slogan

英 ['sləʊg(ə)n] 美['slogən]

I have visited some of the newer supposedly effective schools, where children shout slogans in order to learn self-control or must stand behind their desk when they can't sit still.

"You'll want an iPad just so you can wear this " is the slogan for one of the new lab coats designed with large pockets to accommodate tablet computers.