ascribe

英 [ə'skraɪb] 美[ə'skraɪb]

But even without gadgets that understand our spoken commands, research suggests that, as bizarre as it sounds, under certain circumstances, people regularly ascribe human traits to everyday objects.

Rather, we ascribe meanings to test on the basis of interaction between what we might call textual and contextual material: between kinds of organization or patterning we perceive in a text’s formal structures ( ' , so especially its language structures) and various kinds of background, social knowledge, belief and attitude that we bring to the text.