personalize

英 ['pɜːs(ə)n(ə)laɪz] 美['pɝsənəlaɪz]

And when it comes to the hyper-connected super-smart world that technology firms are painting for us, it seems that consumers are growing more uneasy about handing over the massive amounts of consumer data needed to provide the personalized, customized solutions that companies need to improve their services.