ethos

英 ['iːθɒs] 美['iθɑs]

But critics say the digital access codes represent the same profit-seeking ethos (观念) of the textbook business, and are even harder for students to opt out of.

Corporations in Germany realized that there was an interest to be served economically and patriotically in building up a skilled labor force at home; we never had that ethos (风气)," says Richard Sennett, a New York University sociologist who has written about the connection of craft and culture.